Services at Insight101

Imagine your brand.  But better

Everything you need to pack a brand punch

GET IN TOUCH

Insight101 Services

We work with new firms that are just starting out on their own and more established firms.  We have a structured approach for each.

Small businesses & Firms

  • Pre-work, Part 1
    Establish your brand offer 121 & report  (Lead Generation)

  • Part 2
    Create your brand approach 121 & report (Brand Delivery)

  • Part 3
    Brand activation planning 121 and calendar development (Route to market)

    Zoom or face to face

    TESTIMONIAL

    "I haven't been so clear about my business in 30 years.
    Wow, what a transformation"

    Founder, Step by Step learning

Larger businesses & Firms

  • (Businesses 5+ employees)

    Pre-work, Part 1
    Review your brand (stakeholder interviews)

  • Part 2
    Establish Brand direction (Report back of key findings)

  • Part 3
    Brand Future Creation (workshop)

    Part 4
    Brand Blueprint Creation

  • Part 5
    Brand activation (Marketing communications and/or employee engagement)

    Zoom or face to face

    TESTIMONIAL

    "This process was challenging, very enjoyable, but ultimately results-driven. The tangibles recorded since the launch in late April (+202%) have been so impressive that we remain a client of Insight101 on a monthly retainer."

    MD, CSRB Ltd

Brand Unique Program

This is specifically designed for a solo business owner. If you've just set up your practice, this is for you.

Brand story

Your USP

You ideal client

Your values, vision, culture

Your competition

Small businesses & Firms

  • Pre-work, Part 1
    Establish your brand offer 121 & report  (Lead Generation)

  • Part 2
    Create your brand approach 121 & report (Brand Delivery)

  • Part 3
    Brand activation planning 121 and calendar development (Route to market)

    Zoom or face to face

    TESTIMONIAL

    "I haven't been so clear about my business in 30 years.
    Wow, what a transformation"

    Founder, Step by Step learning

Larger businesses & Firms

  • (Businesses 5+ employees)

    Pre-work, Part 1
    Review your brand (stakeholder interviews)

  • Part 2
    Establish Brand direction (Report back of key findings)

  • Part 3
    Brand Future Creation (workshop)

    Part 4
    Brand Blueprint Creation

  • Part 5
    Brand activation (Marketing communications and/or employee engagement)

    Zoom or face to face

    TESTIMONIAL

    "This process was challenging, very enjoyable, but ultimately results-driven. The tangibles recorded since the launch in late April (+202%) have been so impressive that we remain a client of Insight101 on a monthly retainer."

    MD, CSRB Ltd

TESTIMONIAL

"This process was challenging, very enjoyable, but ultimately results-driven. The tangibles recorded since the launch in late April (+202%) have been so impressive that we remain a client of Insight101 on a monthly retainer."

MD, CSRB Ltd

Larger businesses & Firms

The Brand Discovery Programme has been specifically designed for larger businesses and firms of 5+ employees.  The approach is designed to include the team and to get a broader understanding of their wants and needs.  This is key to ensuring the successful ownership of the work across the business.

(Businesses 5+ employees)

Explore

  • 1 hour 121 interviews of stakeholders and staff

    A questionnaire will be designed specifically for these sessions.  It will cover current perceptions of the business including its offer, clients, vision, values, culture, brand and the future potential of the business – ideal offer, clients, etc.  These are the fundamental building blocks to define the business’ future direction. The insights and themes coming out will be shared in a workshop and discussed as a collective.

Create

  • Creation of key themes coming out of the "Explore" session & workshop

    Insight101 will discuss with the team in a workshop session (face to face or zoom) the key findings coming out of the explore phase.  This includes, the brand positioning (including a market mapping), the competition, its USP, vision, values, culture and personality.  The team will be encouraged to discuss together and to build on the initial findings.  This will form the basis of the first draft of the blueprint.

Refine

  • Creation of a second draft of the brand blueprint

    This is based on collective feedback from the first draft.  It will be edited and refined to better reflect combined option of the way forward.

Launch

  • Launch workshop

    The brand blueprint will be explained in detail during a workshop and there will be the discussion of next steps for the team, the business, clients and all marketing.  Frequently there is the briefing of a designer to start the update of the company website and other marketing assets.  There will be discussion of the implications for future marketing and how the blueprint can be best used to be fully integrated into all aspects of the business.

Small businesses & Firms

  • Pre-work, Part 1
    Establish your brand offer 121 & report  (Lead Generation)

  • Part 2
    Create your brand approach 121 & report (Brand Delivery)

  • Part 3
    Brand activation planning 121 and calendar development (Route to market)

    Zoom or face to face

    TESTIMONIAL

    "I haven't been so clear about my business in 30 years.
    Wow, what a transformation"

    Founder, Step by Step learning

Larger businesses & Firms

  • (Businesses 5+ employees)

    Pre-work, Part 1
    Review your brand (stakeholder interviews)

  • Part 2
    Establish Brand direction (Report back of key findings)

  • Part 3
    Brand Future Creation (workshop)

    Part 4
    Brand Blueprint Creation

  • Part 5
    Brand activation (Marketing communications and/or employee engagement)

    Zoom or face to face

    TESTIMONIAL

    "This process was challenging, very enjoyable, but ultimately results-driven. The tangibles recorded since the launch in late April (+202%) have been so impressive that we remain a client of Insight101 on a monthly retainer."

    MD, CSRB Ltd

TESTIMONIAL

We had a great experience working with Insight 101. We approached them to help guide us through a rebranding process. As a tax consultancy our original brand was very corporate and didn’t at all mirror the personalities of the people who worked for us. We knew that we were different (not your conventional tax advisors) but couldn’t quite put our finger on why.

With Phillipa’s help, we were able to understand that it was our ‘energy’ that set us apart. Together we shaped our company values, vision and proposition into something that reflected our team and truly stands out from the competition.

From the outset Philippa was a great listener and knew exactly what we were trying to achieve. She was able to draw out key information and align us under one single direction.

We now have a brand that really works for our company and was a big hit with our team and our clients. We’re delighted with the results. Thank you!

Rhian Hinton - Head of Marketing - Zeal

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Logo & Brand identity design

From the Brand Unique and Brand Discovery programs work let us take you on the next part of the journey by creating and designing your unique brand identity – logo, font, design – everything you need for your website or brochure design

Small businesses & Firms

  • Pre-work, Part 1
    Establish your brand offer 121 & report  (Lead Generation)

  • Part 2
    Create your brand approach 121 & report (Brand Delivery)

  • Part 3
    Brand activation planning 121 and calendar development (Route to market)

    Zoom or face to face

    TESTIMONIAL

    "I haven't been so clear about my business in 30 years.
    Wow, what a transformation"

    Founder, Step by Step learning

Larger businesses & Firms

  • (Businesses 5+ employees)

    Pre-work, Part 1
    Review your brand (stakeholder interviews)

  • Part 2
    Establish Brand direction (Report back of key findings)

  • Part 3
    Brand Future Creation (workshop)

    Part 4
    Brand Blueprint Creation

  • Part 5
    Brand activation (Marketing communications and/or employee engagement)

    Zoom or face to face

    TESTIMONIAL

    "This process was challenging, very enjoyable, but ultimately results-driven. The tangibles recorded since the launch in late April (+202%) have been so impressive that we remain a client of Insight101 on a monthly retainer."

    MD, CSRB Ltd

Insight 101 - No direction for marketing icon

Website copy, design and development

Now that we have your story and your identity, we’ll write the copy and turn the design into a website that will successfully ping off the screen

12-month marketing program

Sometimes you just want a thinking partner and someone to DO.  We hear you.  With the IGNITE program we get your brand up to scratch quickly, build a digital marketing plan and execute

With monthly meetings and an annual planning workshop, you’ll be in control and in the loop all of the way. Let us take the strain, do the thinking and build your brand and marketing brilliance

FIND OUT MORE

Small businesses & Firms

  • Pre-work, Part 1
    Establish your brand offer 121 & report  (Lead Generation)

  • Part 2
    Create your brand approach 121 & report (Brand Delivery)

  • Part 3
    Brand activation planning 121 and calendar development (Route to market)

    Zoom or face to face

    TESTIMONIAL

    "I haven't been so clear about my business in 30 years.
    Wow, what a transformation"

    Founder, Step by Step learning

Larger businesses & Firms

  • (Businesses 5+ employees)

    Pre-work, Part 1
    Review your brand (stakeholder interviews)

  • Part 2
    Establish Brand direction (Report back of key findings)

  • Part 3
    Brand Future Creation (workshop)

    Part 4
    Brand Blueprint Creation

  • Part 5
    Brand activation (Marketing communications and/or employee engagement)

    Zoom or face to face

    TESTIMONIAL

    "This process was challenging, very enjoyable, but ultimately results-driven. The tangibles recorded since the launch in late April (+202%) have been so impressive that we remain a client of Insight101 on a monthly retainer."

    MD, CSRB Ltd

TESTIMONIAL

"I haven't been so clear about my business in 30 years. Wow, what a transformation"

Founder, Step by Step learning

We also support with

Insight 101 - Limited Brand icon

Marketing Mentoring

Insight 101 - No direction for marketing icon

Social Media Mentoring

Insight 101 - No direction for marketing icon

Lead Generation

Email Marketing

Case Study

A leading firm in the South West realized that despite having a strong business, were now ready to broaden their reach and to define that extra value for the clients and their team.  Insight101 supported them to interview their team and their clients to understand the real value of the business.  They then collaborated to develop a more compelling and shared vision for the business moving forward to provide inspiration and guidance for their team and perceptions of added value among their clients.  The brand is now in a great position to scale.

Solicitor, Bristol area

GET IN TOUCH

What you will get from Insight101

A clear area of focus of your business (your niche)

Your vision to inspire your client

Clarity around your values, beliefs and culture

A creative brief for all marketing asset creation

Your own unique
client avatar

Your BRAND STORY (past, present, future)

Pitch Content

Need help in inspiring your clients during those all important pitches? We've got you covered

• Market and consumer intelligence – defining the opportunities available to you and exploring the competitive landscape

• Key market trends affecting your industry, your client’s industry, disruptors such as technology, digital, consumer, shopper, fashion etc

• Competition and leading brand case studies

• Industry and commercial validation

• The implications of all the above

CONTACT US FOR A QUOTE
CONTACT INSIGHT101

Book a FREE 30 minute consultation

We’d love the opportunity to hear more and help you turn an idea into a reality

BOOK NOW
who we work with
Insight101 - Arno logo
Insight101 - Stripe partners logo
Insight101 - Ford logo
Insight101 - Popcomms logo
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